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		<loc>http://pathfactoryeu-tracking-test.com/blog/the-lookbookhq-top-6-from-marketing-with-love/</loc>
		<lastmod>2018-05-28T19:37:31+00:00</lastmod>
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		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-video-qa-with-nikki-nixon-of-flipmyfunnel-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2018-06-05T15:47:50+00:00</lastmod>
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		<loc>http://pathfactoryeu-tracking-test.com/blog/channel-panel-2018/</loc>
		<lastmod>2018-08-01T17:44:53+00:00</lastmod>
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			<image:title><![CDATA[cross-channel marketing]]></image:title>
			<image:caption><![CDATA[cross-channel marketing]]></image:caption>
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			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/Aug1_ChannelPanel-04.png</image:loc>
			<image:caption><![CDATA[cross-channel marketing]]></image:caption>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/channelpanel-events/</loc>
		<lastmod>2018-09-05T20:18:46+00:00</lastmod>
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			<image:title><![CDATA[event marketing: hero]]></image:title>
			<image:caption><![CDATA[event marketing]]></image:caption>
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		<loc>http://pathfactoryeu-tracking-test.com/blog/the-abcde-and-fs-of-engagement-marketing-lessons-learned-at-the-marketo-roadshow/</loc>
		<lastmod>2019-05-01T17:36:24+00:00</lastmod>
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			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
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		<loc>http://pathfactoryeu-tracking-test.com/blog/3-content-marketing-myths-and-tips-for-keeping-it-real/</loc>
		<lastmod>2019-05-01T17:36:24+00:00</lastmod>
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		<loc>http://pathfactoryeu-tracking-test.com/blog/um-what-exactly-do-you-mean-by-funnel/</loc>
		<lastmod>2019-05-01T17:36:26+00:00</lastmod>
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			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 2]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-matters-part-1-3-keys-to-increasing-engagement-with-your-content/</loc>
		<lastmod>2019-05-01T17:36:28+00:00</lastmod>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/4-ways-to-upgrade-your-lead-scoring-hint-its-about-better-data/</loc>
		<lastmod>2019-05-01T17:36:28+00:00</lastmod>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/ebook-the-attention-economy-the-impact-of-attention-scarcity-on-modern-marketing/</loc>
		<lastmod>2019-05-01T17:36:29+00:00</lastmod>
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			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/modern-marketing-by-the-numbers-tying-revenue-back-to-your-marketing-spend/</loc>
		<lastmod>2019-05-01T17:36:30+00:00</lastmod>
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			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/is-anyone-listening-3-ways-to-make-sure-youre-communicating-effectively-with-your-audience/</loc>
		<lastmod>2019-05-01T17:36:30+00:00</lastmod>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/3-quick-tips-take-landing-pages-digital-marketing-dark-ages/</loc>
		<lastmod>2019-05-01T17:36:31+00:00</lastmod>
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			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 5]]></image:title>
			<image:caption><![CDATA[Decorative blocks on beige background. Image of an Apple laptop and notebook with pen. PathFactory logo on bottom left side]]></image:caption>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/5-lessons-learned-rolling-abm-program/</loc>
		<lastmod>2019-05-01T17:36:31+00:00</lastmod>
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			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 3]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-does-your-content-strategy-stack-up-benchmarks-from-our-content-engagement-report/</loc>
		<lastmod>2019-05-01T17:36:31+00:00</lastmod>
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			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/06/Blog_Master2_HERO-2000x800-copy-2.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 2]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/styling-advice-for-content/</loc>
		<lastmod>2019-05-01T17:36:31+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/08/Blog_Master2_HERO-2000x800-copy-9.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 9]]></image:title>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/parenting-b2b-lead-nurturing/</loc>
		<lastmod>2019-05-01T17:36:31+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/06/Blog_Master2_2_THUMB-1380x730-copy-9.png</image:loc>
			<image:title><![CDATA[Blog_Master2_2_THUMB 1380x730 copy 9]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/infographic-sales-business-marketing-operations/</loc>
		<lastmod>2019-05-01T17:36:32+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/cultivate-lead-nurturing-programs/</loc>
		<lastmod>2019-05-01T17:36:32+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/01/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-forms-strategy/</loc>
		<lastmod>2019-07-12T19:39:05+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/why-great-gate-debate-2/</loc>
		<lastmod>2019-07-12T19:39:53+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/05/May15_Forms_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[May15_Forms_HERO-2000x800]]></image:title>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/05/May15_Forms-04.png</image:loc>
			<image:caption><![CDATA[content gating]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/05/May15_Forms-05.png</image:loc>
			<image:caption><![CDATA[content gating]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/no-one-is-reading-your-stuff-the-content-marketers-worst-fear/</loc>
		<lastmod>2020-12-21T21:14:17+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/03/Blog_Master2_HERO-2000x800-copy-3.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 3]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/a-b2b-marketers-guide-to-creating-relevant-shareable-content/</loc>
		<lastmod>2020-12-23T21:55:55+00:00</lastmod>
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			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/05/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
			<image:caption><![CDATA[Decorative blocks on a yellow and red background]]></image:caption>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/self-nurturing-accommodate-customers-natural-buying-behavior/</loc>
		<lastmod>2020-12-29T16:32:32+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/customer-experience-salesforce-report/</loc>
		<lastmod>2020-12-29T16:40:14+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/03/Blog_Master2_HERO-2000x800-copy-3.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 3]]></image:title>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-insight-activation-engine-b2b-marketing/</loc>
		<lastmod>2020-12-29T16:57:24+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/HERO-2000x800.png</image:loc>
			<image:title><![CDATA[HERO 2000x800]]></image:title>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/Screen-Shot-2018-05-06-at-12.46.23-PM.png</image:loc>
			<image:caption><![CDATA[But the data we collect about content engagement is limited - Icon PDF - Title Asset Type - Data Collected Icons - Click, Form Fills, Downloads, Visits  Plus PathFactory Logo]]></image:caption>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/Screen-Shot-2018-05-06-at-12.55.07-PM.png</image:loc>
			<image:caption><![CDATA[Venn Diagram - Visitor in left circle, Content in right circle.  Intersection equals question market.  Arrow pointing to intersection with label Engagement?]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/Screen-Shot-2018-05-06-at-1.04.27-PM.png</image:loc>
			<image:caption><![CDATA[Three layers to PathFactory - top layer - Activation - Next Best Asset(s) in session.  Second layer, Engine - Data &amp; AI &amp; ML. Bottom layer - Insight - Engagement &amp; role of content in buyer's journey. Middle image of Engagement - perpetual circle - including visitor, content account and opportunity.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/CI_mainscreen.jpg</image:loc>
			<image:caption><![CDATA[Sample output of PathAnalytics including number of visitors, engagement time, cost per engagement minute and ROI]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/6-things-that-scare-the-pants-off-your-sales-marketing-team/</loc>
		<lastmod>2020-12-29T17:37:50+00:00</lastmod>
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			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/10/Blog_Master2_HERO-2000x800-copy-10.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-activation-inside-track/</loc>
		<lastmod>2020-12-29T17:43:02+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/May16_introContentActivation_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[content activation]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/Untitled-5-01.png</image:loc>
			<image:caption><![CDATA[Image of graph - x axis is time, y axis is interest - trend line up and down, up and down - through layers of "Spark, Nurture and Sell"]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/Untitled-5-02-1.png</image:loc>
			<image:caption><![CDATA[Content Activation definition - noun.  Content Activation is an adaptive marketing process that seeks to connect your buyers with more of the information they need, when they need it.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/the-insight-you-need-to-understand-marketing-performance-sales-readiness/</loc>
		<lastmod>2020-12-29T17:58:35+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/May24_eBook_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[May24_eBook_HERO 2000x800]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/May24_eBook-04.png</image:loc>
			<image:caption><![CDATA[The Path to Better Marketing Decisions Begins with Better Insight into Content Engagement. Button to click]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/video-qa-with-matt-heinz-founder-of-heinz-marketing/</loc>
		<lastmod>2020-12-29T18:04:45+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/Blog_Master2_HERO-2000x800-copy-5.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 5]]></image:title>
			<image:caption><![CDATA[Decorative blocks on beige background. Image of an Apple laptop and notebook with pen. PathFactory logo on bottom left side]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/passive-content-marketing/</loc>
		<lastmod>2020-12-29T18:30:58+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_PassiveContent_HERO-2000x800-2.png</image:loc>
			<image:title><![CDATA[passive content marketing]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_passivecontent-04.png</image:loc>
			<image:caption><![CDATA[Image - Starburst - Text Something sparks your interest.  Maybe a blog post by someone you trust.  Image - Google logo Text - You start seeking more information.  Googling up a storm.  Image - different content asset icons with engagement time including ebook, video and webinar. Text - You find a good source and go on a binge.  eBook, Video, Webinar. Nom-nom. Image Brick wall Text - Then you hit a wall. No obvious next steps.  Image Brain Icon  Text Maybe you go cool for a while.  Still interested but it's not top of mind. Image Starburst. Text - The another spark. Someone mentions the thing in a meeting. Aha. Image Bullseye with arrow pointing at center Text - Sparks. Spikes, Binges. Walls. Decays. New sparks...]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_PassiveContent-05.png</image:loc>
			<image:caption><![CDATA[Headshot - Joel Parent, VP Business Development Icuc.social.  Text "Only when we know what's being consumed and at what length can we influence journeys and outcomes."]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_PassiveContent-06.png</image:loc>
			<image:caption><![CDATA[Headshot - Amber Thompson, Senior Digital Marketing Specialist, Apptio  Quote "Passive marketing leads to much slower sales cycles and lower conversion through the pipeline.  Actively helping prospects accelerate their self-education changes all that."]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_PassiveContent-07.png</image:loc>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/the-buying-disconnect-trustradius/</loc>
		<lastmod>2020-12-29T18:34:29+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/Jun21_BuyingDis_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[buying disconnect: hero]]></image:title>
			<image:caption><![CDATA[buying disconnect]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/buying-predictor-engaged-intent/</loc>
		<lastmod>2020-12-29T18:47:10+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/07/July25_EngagedIntent_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[buying predictor]]></image:title>
			<image:caption><![CDATA[buying predictor]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/07/July25_EngagedIntent-04.png</image:loc>
			<image:caption><![CDATA[Grid 3 rows (CMO level dashboard: The Big Picture, Mid Tier Reporting: aggregated data by content type, segment etc. and Granular Data: by prospect, account, piece...) and 4 columns Prospect, Account, Content and Campaign. CMO/Prospect: How many prospects are engaging with our content? CMO/Account: Are our named accounts engaging with our content? CMO/Content: Our content:is it working? CMO/Campaign: Did that specific program or campaign work? Mid-tier/Prospect: Are senior decision-makers engaging with us? Mid-tier/Account: Are we getting through to big pharma? Mid-tier/Content: eBooks: do they work? Topic X content vs Topic Y content Mid-Tier/Campaign: Did Campaign A do better than Campaign B this year? Granular/Prospect: Is Steve an M.Q.L. yet? Granular/Account: Is Merck ready for a sales call? Granular/Content: This whitepaper: did it work? That video: how's it going? Granular/Campaign: What the uplift created by this topic for this account?]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_PassiveContent-07.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/abm-success-stories/</loc>
		<lastmod>2020-12-29T19:14:41+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/07/July11_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[abm success stories]]></image:title>
			<image:caption><![CDATA[abm success stories]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/4-stage-guide-to-better-lead-nurturing/</loc>
		<lastmod>2020-12-29T19:59:08+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/01/July25_NewYear_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[July25_NewYear_HERO 2000x800]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/01/July25_NewYear-04.png</image:loc>
			<image:caption><![CDATA[Image: lightbulb Text: Pro Tip: ABT (Always Be Testing) A/B test a few or all of your emails to continuously optimize your programs when emailing large groups.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/01/July25_NewYear-05.png</image:loc>
			<image:caption><![CDATA[Image: Lightbulb Text: Pro Tip: You can 'Build the Plane' while flying. Meaning, don't be afraid to start building your nuture logic before every piece is 100% complete.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/01/July25_NewYear-06.png</image:loc>
			<image:caption><![CDATA[Image: Lightbulb Text: Pro Tip: Keep it Fresh. Avoid sending emails leading to content a prospect has already engaged with.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/path-analytics-pathfactory-for-sales/</loc>
		<lastmod>2020-12-30T17:04:21+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/02/Feb13_PathAnalytics_HERO-2000x800-copy.jpg</image:loc>
			<image:title><![CDATA[Feb13_PathAnalytics_HERO 2000x800 copy]]></image:title>
			<image:caption><![CDATA[Header Image showing screenshots of the PathFactory Platform specifically the types of Path Analytics, on a teal background with cartoons of graphs and pie charts.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/02/PA_Account_Analytics.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/02/PA_Content_Influence_ROI.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/02/PF_for_Sales_Account.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/02/PF_for_Sales_CRM_Dashboard.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/forrester-report-b2b-consumer/</loc>
		<lastmod>2020-12-30T17:04:26+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/09/Sept-10-Forrester_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[forrester report]]></image:title>
			<image:caption><![CDATA[Header Image showing a cartoon iPad with the Forrester Report - The Birth of the B2B Consumer. On a Blue background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/sales-marketing-relationship-therapy-decoding-the-5-love-languages/</loc>
		<lastmod>2020-12-30T17:05:17+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan23_SalesMarketing_HERO-2000x800-1-1.png</image:loc>
			<image:title><![CDATA[sales and marketing alignment]]></image:title>
			<image:caption><![CDATA[Header Image showing a ground of 7 people from the PathFactory Team smiling at at the camera. Above the group is PathFactory's logo and some colourful shapes on a light grey background.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Screenshot-2019-01-24-15.59.26.png</image:loc>
			<image:caption><![CDATA[The PathFactory Team at a restaurant table with 15 people around the table all leaning in and smiling at the camera.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/12/Screenshots-02.png</image:loc>
			<image:caption><![CDATA[content bingeing]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/gdpr-nurture-marketing/</loc>
		<lastmod>2020-12-30T17:05:56+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan16_GDPR_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[gdpr]]></image:title>
			<image:caption><![CDATA[Cartoon Header Image showing a teal cookie monster character on the right eating a cookie with a box to the right stating "Consent to Cookies!?" with Decline and Accept buttons.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan16_GDPR_HERO-2000x800-copy-1.png</image:loc>
			<image:caption><![CDATA[Cartoon diagram showing examples of the traditional buyers journey with icons showing that buyers go from the website to analyst report/ paid social to blog posts/ email to eBooks/ email to Whitepapers - showing a one and done journey. Each Channel or Content Type has it's own cartoon icon on a white background.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan16_GDPR_HERO-2000x800-copy-2-1.png</image:loc>
			<image:caption><![CDATA[Cartoon Diagram showing the buyers journey, smiling face and the journey he takes with PathFactory from the Website to Analyst Report to eBook to Video to Blog Post. Icons for each channel/ content type on a white background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/best-marketing-campaigns-2018/</loc>
		<lastmod>2020-12-30T17:06:46+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan3_FabFive_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[best marketing campaigns 2018]]></image:title>
			<image:caption><![CDATA[Header Image with a light grey background with colourful shapes.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/GDPRWars.png</image:loc>
			<image:caption><![CDATA[Cartoon Title Image with a Star Wars them with the text "GDPR WARS" on a blue and yellow background including cartoon spaceships include the Deathstar and fighter ships.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-recommendations/</loc>
		<lastmod>2020-12-30T17:07:24+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/07/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[content recommendations]]></image:title>
			<image:caption><![CDATA[Background image showing block several shapes in different colours with a Blue and off white background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/sigstr-integration/</loc>
		<lastmod>2020-12-30T17:08:03+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/11/Nov7_BetterTogether_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[Nov7_BetterTogether_HERO 2000x800]]></image:title>
			<image:caption><![CDATA[Header image with a dark blue and white background with block shapes.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/11/Sigstr_PF_Screenshot1.png</image:loc>
			<image:caption><![CDATA[PathFactory and Sigstr integration]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/11/Sigstr_PF_Screenshot2.png</image:loc>
			<image:caption><![CDATA[PathFactory and Sigstr integration]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/11/Sigstr_PF_Screenshot3.png</image:loc>
			<image:caption><![CDATA[PathFactory and Sigstr integration]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/holiday-blog-post-sing-along/</loc>
		<lastmod>2020-12-30T17:09:16+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/12/Dec11_HolidayVid_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[holiday blog post]]></image:title>
			<image:caption><![CDATA[Header Image with a Green Background with cartoon patterned Christmas Trees, thumbnail for the video with a man in a suit at a desk with Christmas decorations on it.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/was-your-last-campaign-successful/</loc>
		<lastmod>2020-12-30T17:10:22+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/10/Sept26_5Questions_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[Sept26_5Questions_HERO 2000x800 (1)]]></image:title>
			<image:caption><![CDATA[Dark Blue Background with block shapes and squares with question marks.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/improve-funnel-conversion-raise-from-dead/</loc>
		<lastmod>2020-12-30T18:20:00+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/10/Oct31_TheFunneling_Banners_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[improve funnel conversion]]></image:title>
			<image:caption><![CDATA[Header Image showing a spooky cartoon image with twisted trees and hand coming out of the ground with the moon in the background on a dark blue background.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/10/Oct31_TheFunneling-07.png</image:loc>
			<image:caption><![CDATA[A cartoon script showing Halloween characters such as a Wizard, Frankenstein and Dracula struggling to find the next step or piece of content and 'falling out of the funnel'.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/b2b-twitter-verification/</loc>
		<lastmod>2020-12-30T18:20:05+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/01/PF_Blog_Master_HERO-2000x800-copy-14.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 14]]></image:title>
			<image:caption><![CDATA[Header image showing a phone on a wooden table next to a coffee, the phone is on the Twitter log in screen and has blue twitter logos to the right on it with a large white tick on a blue background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/stephen-streich-lookbookhq/</loc>
		<lastmod>2020-12-30T18:21:13+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/06/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
			<image:caption><![CDATA[Background Header Image showing half of a laptop from an arial view next to some blue and white block shapes on a Dark Blue and Light Grey background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/abm-buyer-relationships/</loc>
		<lastmod>2020-12-30T18:22:27+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/10/Oct17_Nudge_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[abm buyer relationships]]></image:title>
			<image:caption><![CDATA[Header Image with a dark blue background. Cartoon to the right shows a a women with a briefcase crossing a gap with a large hand helping her cross the gap.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/10/Oct17_Nudge-06.png</image:loc>
			<image:caption><![CDATA[Diagram Pyramid witt 4 sections which is wide at the bottom and has a point at the top. The 1st bottom section is titled "Advocate" with the shape of a person with a speech bubble. The 2nd lower middle section is titled "Engage" and includes a phone, compute, the twitter bird and a play button. The 3rd upper middle section is titled "Expand" and has two people with an double sided arrow connecting them. The 4th top section (point of the pyramid) is titles "Identify" and shows a person with rings around them. ]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/sales-marketing-therapy-lead-quality/</loc>
		<lastmod>2020-12-30T18:23:31+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/10/Oct9_SalesMarketing_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[lead quality]]></image:title>
			<image:caption><![CDATA[Header Image showing two gentlemen in shirts back to back leaning against each other smiling with a dark blue background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/adobe-marketo-acquisition-exciting-for-marketers/</loc>
		<lastmod>2020-12-30T18:24:40+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/09/Blog_AdobeMarketo_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[adobe marketo]]></image:title>
			<image:caption><![CDATA[Title Image showing Adobe Logo next to the Marketo Logo on a cartoon computer monitor along with a blue and teal background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/channelpanel-website-optimization/</loc>
		<lastmod>2020-12-30T18:29:35+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/website_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[channel panel: website]]></image:title>
			<image:caption><![CDATA[Channel Panel Webinar Series Banner Image showing the 4 panelist for this event which is focused around the Channel: Website]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/pathfactory-drift-integration/</loc>
		<lastmod>2020-12-30T18:33:22+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/12/Screen-Shot-2018-12-17-at-10.35.06-AM.png</image:loc>
			<image:caption><![CDATA[PathFactory Drift integration]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/12/Screen-Shot-2018-12-17-at-10.38.26-AM.png</image:loc>
			<image:caption><![CDATA[Drift PathFactory integration]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-to-enable-b2b-content-bingeing/</loc>
		<lastmod>2021-01-04T18:17:43+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/12/Dec10_EnableBingeing_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[content bingeing]]></image:title>
			<image:caption><![CDATA[content bingeing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/12/Screenshots-02.png</image:loc>
			<image:caption><![CDATA[Email screen shot of Fast Moving Buyer Alert sent from PathFactory Marketing to Account Executive assigned to Acme Corporation with content engagement and lead contact details]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/12/Dec10_EnableBingeing-05.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/what-can-b2b-marketers-learn-from-ikea/</loc>
		<lastmod>2021-01-04T18:18:54+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/05/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/capitalizing-on-buyer-intent-updating-our-definition-of-engagement/</loc>
		<lastmod>2021-01-04T18:19:38+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/treat-your-prospects-like-people-8-dos-and-donts-for-using-forms/</loc>
		<lastmod>2021-01-04T18:20:47+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/07/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/hot-off-the-presses-engagement-in-the-netflix-era-new-research-on-on-demand-nurturing/</loc>
		<lastmod>2021-01-04T18:21:41+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-10.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/cooking-for-chefs-or-what-ive-learned-marketing-to-marketers/</loc>
		<lastmod>2021-01-04T18:22:44+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-9.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 9]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/moneyball-marketing-5-ways-marketers-can-game-the-system-with-engagement-metrics/</loc>
		<lastmod>2021-01-04T18:23:33+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/06/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/infographic-welcome-to-the-netflix-era-of-marketing/</loc>
		<lastmod>2021-01-04T18:28:03+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/07/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/break-on-through-to-the-other-side-3-reasons-why-marketers-need-to-think-beyond-the-click/</loc>
		<lastmod>2021-01-04T19:04:55+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/05/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
			<image:caption><![CDATA[Decorative blocks on a yellow and red background]]></image:caption>
		</image:image>
	</url>
	<url>
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			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-to-double-content-consumption-with-a-re-engager-campaign/</loc>
		<lastmod>2021-01-05T03:48:39+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/Reengage_WoTF_Post.png</image:loc>
			<image:title><![CDATA[Reengage_WoTF_Post]]></image:title>
			<image:caption><![CDATA[Decorative multi-coloured image]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/image1.png</image:loc>
			<image:caption><![CDATA[PathFactory AI recomended Content Track screenshot image]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/image3.png</image:loc>
			<image:caption><![CDATA[Automated re-engagement scenario driving the most traffic]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/image2.png</image:loc>
			<image:caption><![CDATA[A sample automated email out-reach after re-engagement]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/connecting-the-right-people-with-the-right-b2b-content-is-more-important-than-ever/</loc>
		<lastmod>2021-01-05T04:58:41+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/04/HouseArrestContent_Feature.png</image:loc>
			<image:title><![CDATA[HouseArrestContent_Feature]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/04/Caitlin-Ridge-Summit.png</image:loc>
			<image:caption><![CDATA[graph image showing increase in the number of people viewing content from early-to-mid March 2020]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-to-use-video-assets-from-virtual-events-to-accelerate-the-buyers-journey/</loc>
		<lastmod>2021-01-05T05:04:23+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/04/VirtualEventRecordings_Feature.png</image:loc>
			<image:title><![CDATA[VirtualEventRecordings_Feature]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/04/google-trends.png</image:loc>
			<image:caption><![CDATA[Google trends indicating increase in virtual events]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-08-at-9.37.20-AM.png</image:loc>
			<image:caption><![CDATA[Screen grab from PathFactory's Virtual Events leading to additional relevant content]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/18-tips-for-better-webinars-from-ideation-to-follow-up/</loc>
		<lastmod>2021-01-05T05:07:35+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/18TipsForBetterWebinars_Feature.png</image:loc>
			<image:title><![CDATA[18TipsForBetterWebinars_Feature]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/3-brilliant-award-winning-marketers-share-tips-and-strategies-that-won-them-the-killer-content-award/</loc>
		<lastmod>2021-01-05T05:12:54+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/2020_KillerContentAwards_Feature-1.png</image:loc>
			<image:title><![CDATA[2020_KillerContentAwards_Feature (1)]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/Headshot_Title_JoAnnTilman_2020.png</image:loc>
			<image:caption><![CDATA[Image of Cisco Channel Partner Marketing winner]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/Headshot_Title_VanessaPorter-1.png</image:loc>
			<image:caption><![CDATA[Image of VMWare Carbon Black Nurture Campaign winner]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/Headshot_Title_JenniferValentine-1.png</image:loc>
			<image:caption><![CDATA[Image of Measurable ROI winner from OSISoft]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/finny-award-group-e1583864583303.jpg</image:loc>
			<image:caption><![CDATA[OSIsoft team image]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/get-more-juice-from-your-marketing-squeeze-3-tactics-for-optimizing-your-campaigns-to-produce-more-demand/</loc>
		<lastmod>2021-01-05T05:17:57+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/GetMoreJuice_Feature.png</image:loc>
			<image:title><![CDATA[GetMoreJuice_Feature]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/Headshot_Title_EvanDoyle.png</image:loc>
			<image:caption><![CDATA[Image of Demand Generation Manager at PathFactory]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/Headshot_Title_SydneyWaterfall-2.png</image:loc>
			<image:caption><![CDATA[Image of a smart marketer from Trupanion]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/03/Headshot_Title_KellieVahlsing.png</image:loc>
			<image:caption><![CDATA[Image of Global digital demand generation from OSIsoft]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/3-obvious-keys-sales-and-marketing-alignment/</loc>
		<lastmod>2021-01-05T05:18:57+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
			<image:caption><![CDATA[Decorative blocks on a blue background]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/gifting-gone-wrong-holiday-2017/</loc>
		<lastmod>2021-01-05T14:01:03+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/converting-web-traffic-nimble/</loc>
		<lastmod>2021-01-05T14:02:19+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-metrics-2018-ebook/</loc>
		<lastmod>2021-01-05T14:06:12+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/01/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-data-datawise/</loc>
		<lastmod>2021-01-05T14:11:09+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/b2b-buyers-journey-infographic/</loc>
		<lastmod>2021-01-05T14:12:55+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[b2b buyer's journey]]></image:title>
			<image:caption><![CDATA[b2b buyer's journey]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/national-instruments-content-strategy-results/</loc>
		<lastmod>2021-01-05T14:18:28+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/04/PF_Blog_Master_HERO-2000x800-copy-2.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 2]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/new-ebook-the-ultimate-guide-to-always-on-nurturing/</loc>
		<lastmod>2021-01-05T14:19:31+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/introducing-flow/</loc>
		<lastmod>2021-01-05T14:35:28+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/identify-sales-ready-buyers-at-a-glance-with-lookbookhq-enhanced-analytics/</loc>
		<lastmod>2021-01-05T15:06:25+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/08/Blog_Master2_HERO-2000x800-copy-10-2.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/your-b2b-buyers-journey-shouldnt-be-like-pokemon-go/</loc>
		<lastmod>2021-01-05T18:44:44+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/06/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
			<image:caption><![CDATA[Background Header Image showing half of a laptop from an arial view next to some blue and white block shapes on a Dark Blue and Light Grey background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-joe-chernov-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2021-01-05T18:45:56+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-carlos-hidalgo-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2021-01-05T18:56:20+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/08/Blog_Master2_HERO-2000x800-copy-10-2.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-tracy-staniland-of-asigra-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2021-01-05T18:58:37+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/01/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/video-the-other-abm-the-rise-of-attention-based-marketing/</loc>
		<lastmod>2021-01-05T19:00:54+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/03/Blog_Master2_HERO-2000x800-copy-3.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 3]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-scott-vaughan-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2021-01-05T19:01:50+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/10/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
			<image:caption><![CDATA[Decorative blocks on yellow and orange background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-steve-woods-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2021-01-05T19:03:14+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-patrice-greene-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2021-01-05T21:44:00+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/11/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-brandi-seich-of-dhl-supply-chain-on-marketing-in-the-attention-economy/</loc>
		<lastmod>2021-01-05T21:45:34+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/06/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
			<image:caption><![CDATA[Background Header Image showing half of a laptop from an arial view next to some blue and white block shapes on a Dark Blue and Light Grey background.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/5-things-sick-cat-taught-people-research-consume-content-online/</loc>
		<lastmod>2021-01-05T21:53:28+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/02/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/future-of-forms-part-1/</loc>
		<lastmod>2021-01-05T22:08:12+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/Aug7_FutureofForms_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[Aug7_FutureofForms_HERO 2000x800]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/thomson-reuters-first-year-with-lookbookhq/</loc>
		<lastmod>2021-01-05T22:11:30+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/hold-the-hustle-nudge/</loc>
		<lastmod>2021-01-05T22:14:50+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/03/PF_Blog_Master_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 4]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/great-gate-debate-form-not-form/</loc>
		<lastmod>2021-01-05T22:21:55+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/02/PF_Blog_Master_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 7]]></image:title>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-metrics-tips/</loc>
		<lastmod>2021-01-05T22:37:02+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/05/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
			<image:caption><![CDATA[Decorative blocks on a yellow and red background]]></image:caption>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/the-future-of-forms-part-3-embracing-engagement-based-forms/</loc>
		<lastmod>2021-01-05T22:52:08+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/Aug7_FutureofForms_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[Aug7_FutureofForms_HERO 2000x800]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/future-forms-part-2/</loc>
		<lastmod>2021-01-05T22:56:28+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/Aug7_FutureofForms_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[Aug7_FutureofForms_HERO 2000x800]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/inside-track-engaged-intent/</loc>
		<lastmod>2021-01-05T23:00:36+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/featured_engagedintent.png</image:loc>
			<image:title><![CDATA[featured_engagedintent]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/May30_EngagedIntent-04-1.png</image:loc>
			<image:caption><![CDATA[Fit x Intent = Opportunity, beige oval with blue writing and border]]></image:caption>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-marketing-trends-2019/</loc>
		<lastmod>2021-01-05T23:02:16+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan9_RoundTable_HERO-2000x800-1.png</image:loc>
			<image:title><![CDATA[content marketing trends for 2019]]></image:title>
			<image:caption><![CDATA[content marketing trends for 2019]]></image:caption>
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			<image:title><![CDATA[hero_sigstr]]></image:title>
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			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 3]]></image:title>
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			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 5]]></image:title>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/08/Blog_Master2_HERO-2000x800-copy-10-1.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-b2b-marketers-can-use-linkedin-for-abm/</loc>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/02/UseLinkedInForABM_Feature_Blank.png</image:loc>
			<image:title><![CDATA[UseLinkedInForABM_Feature_Blank]]></image:title>
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	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/explaining-modern-marketing-to-my-mom-part-3/</loc>
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			<image:title><![CDATA[Blog_Master2_HERO-2000x800-copy-3]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/infographic-what-b2b-marketers-can-learn-from-ikea/</loc>
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			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2015/12/Blog_Master2_HERO-2000x800-copy-5.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO-2000x800-copy-5]]></image:title>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/why-reducing-friction-on-your-website-is-the-key-to-accelerating-revenue-growth/</loc>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/02/eBook_TheB2BWebsiteoftheFuture_Feature1-1.png</image:loc>
			<image:title><![CDATA[eBook_TheB2BWebsiteoftheFuture_Feature1 (1)]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/02/Headshot_Title_VanessaPorter_GS.png</image:loc>
			<image:caption><![CDATA[A picture featuring Director, Demand Generation from VMware Carbon Black]]></image:caption>
		</image:image>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-vmware-carbon-black-increased-mql-volume-by-2-5x-and-improved-sql-conversions-by-388/</loc>
		<lastmod>2021-01-06T02:26:43+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/VMwareCarbonBlack_MQL_SQL_Featured.png</image:loc>
			<image:title><![CDATA[VMwareCarbonBlack_MQL_SQL_Featured]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-16-at-10.38.17-AM.png</image:loc>
			<image:caption><![CDATA[Complex image contains bubble chart showing Engagement times spent on various types of content]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/buying-friction-content-hubs/</loc>
		<lastmod>2021-01-06T02:41:10+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-to-fix-b2b-marketing-personalization/</loc>
		<lastmod>2021-01-06T02:45:26+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/11/Nov21_Personalization_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[marketing personalization]]></image:title>
			<image:caption><![CDATA[marketing personalization]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-matters-part-4-putting-the-q-back-into-your-mqls-hint-q-stands-for-quality/</loc>
		<lastmod>2021-01-06T02:55:57+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/01/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/2020-predictions-from-leading-b2b-marketing-practitioners/</loc>
		<lastmod>2021-01-06T02:59:16+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/12/2020_MarketingTrends_Hero-1.png</image:loc>
			<image:title><![CDATA[2020_MarketingTrends_Hero (1)]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/LukeReimer_Title-1-225x300.png</image:loc>
			<image:title><![CDATA[Luke Reimer, Sr. Director of Marketing at Igloo Software]]></image:title>
			<image:caption><![CDATA[Luke Reimer, Senior Director of Marketing at Igloo Software]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/AriEcht_Title-1.png</image:loc>
			<image:title><![CDATA[Ari Echt, Director of ABM at Invoca]]></image:title>
			<image:caption><![CDATA[Ari Echt, Director of ABM at Invoca]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/JamieGelep_Title.png</image:loc>
			<image:title><![CDATA[Jamie Gelep, Sr. Marketing Ops Manager at ScienceLogic]]></image:title>
			<image:caption><![CDATA[Jamie Gelep, Senior Marketing Operations Manager at ScienceLogic]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/JoAnnTillman_Title_110.png</image:loc>
			<image:title><![CDATA[JoAnn Tillman, Partner Omnichannel Strat Lead at Cisco]]></image:title>
			<image:caption><![CDATA[JoAnn Tillman, Partner Omnichannel Strategy Lead at Cisco]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/CarolMendenhall_Title.png</image:loc>
			<image:title><![CDATA[Carol Mendenhall, Marketing Ops Manager at Thomson Reuters]]></image:title>
			<image:caption><![CDATA[Carol Mendenhall, Marketing Operations Manager at Thomson Reuters]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/01/LindaSouza_Title.png</image:loc>
			<image:title><![CDATA[Linda Souza, Sr. VP of Marketing at CareerArc]]></image:title>
			<image:caption><![CDATA[Linda Souza, Senior Vice President of Marketing at CareerArc]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-cvent-makes-critical-business-decisions-using-content-engagement-data/</loc>
		<lastmod>2021-01-06T03:06:06+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/12/CVENT_BlogPost_Hero-1.png</image:loc>
			<image:title><![CDATA[CVENT_BlogPost_Hero (1)]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/12/Screen-Shot-2019-12-16-at-5.06.13-PM.png</image:loc>
			<image:caption><![CDATA[Image screenshot of Cvent's marketing dashboard powered by PathFactory]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/12/Screen-Shot-2019-12-16-at-5.07.09-PM.png</image:loc>
			<image:caption><![CDATA[Complex Image screenshot showing CVENT's Content performance by type, powered by PathFactory ]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-the-grump-saved-q4/</loc>
		<lastmod>2021-01-06T03:12:05+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/12/Grump_EmailBanner_1380x730.gif</image:loc>
			<image:title><![CDATA[Grump_EmailBanner_1380x730]]></image:title>
			<image:caption><![CDATA[An image captioned, Happy Holidays, with an image of a person in front of a computer featuring Grump, placed on a green background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/3-ways-customer-marketers-can-use-bingeable-content-post-sale/</loc>
		<lastmod>2021-01-06T03:23:36+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/08/Screen-Shot-2019-08-09-at-9.07.54-AM.png</image:loc>
			<image:caption><![CDATA[Screenshot image of Content track, powered by PathFactory]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/if-you-like-it-then-you-shoulda-put-a-tag-on-it-the-importance-of-content-tagging/</loc>
		<lastmod>2021-01-06T04:42:20+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Sept25_Blog_ContentTagging-2.png</image:loc>
			<image:title><![CDATA[Sept25_Blog_ContentTagging (2)]]></image:title>
			<image:caption><![CDATA[An informative image decorated with tags supporting the idea of content-tagging]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Content-Type-Breakdown.png</image:loc>
			<image:caption><![CDATA[Image of a pie chart showing distribution of Content Library by Content types]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Content-Topic-Breakdown.png</image:loc>
			<image:caption><![CDATA[Image of a pie chart showing distribution of Content Library by Content topics]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Funnel-Stage-Performance.png</image:loc>
			<image:caption><![CDATA[Image of bar chart of Average View time, number of views against against Funnel stage]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Content-Topic-Performance.png</image:loc>
			<image:caption><![CDATA[Image of bar chart of view times, views against Top 10 topics, powered by PathFactory]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-09-at-3.16.45-PM.png</image:loc>
			<image:caption><![CDATA[Image of bar chart of view times, views against Top 10 Business Units, powered by PathFactory]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/forrester-report-ai-in-marketing/</loc>
		<lastmod>2021-01-06T04:48:31+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/fast-five-qa-with-jill-rowley-on-marketing-and-selling-in-the-attention-economy/</loc>
		<lastmod>2021-01-06T14:38:57+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/website-fails-buyers-new-research-demand-gen-report/</loc>
		<lastmod>2021-01-06T14:48:36+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-trailblazers-qa-megan-potrzeba/</loc>
		<lastmod>2021-01-06T14:49:29+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/02/PF_Blog_Master_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/cisco-email-newsletters/</loc>
		<lastmod>2021-01-06T14:54:25+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/01/Blog_Master2_HERO-2000x800-copy-7.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 7]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/customer-success-martech/</loc>
		<lastmod>2021-01-06T14:58:58+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/02/PF_Blog_Master_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[PF_Blog_Master_HERO 2000x800 copy 8]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/the-new-metrics-for-abm/</loc>
		<lastmod>2021-01-06T17:47:37+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/08/Blog_Master2_HERO-2000x800-copy-10.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/martech-stack-game/</loc>
		<lastmod>2021-01-06T17:50:49+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/b2b-innovator-awards/</loc>
		<lastmod>2021-01-06T17:53:09+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/08/Blog_Master2_HERO-2000x800-copy-10-1.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 10]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/lead-scoring-bots/</loc>
		<lastmod>2021-01-06T18:00:26+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/July25_KillerBots_HERO-2000x800-2.png</image:loc>
			<image:title><![CDATA[July25_KillerBots_HERO 2000x800]]></image:title>
			<image:caption><![CDATA[Evil robot with mini-robots holding signs with numbered scores floating around the robot]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/July25_KillerBots-04.png</image:loc>
			<image:caption><![CDATA[A timeline that starts with a mouse click and indicates navigation through a white paper, third-party report, video and blog post but with ? sec icons above and total time = ? sec meaning we don't know how much time the person who clicked spent on each of these content assets.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/July25_KillerBots-05.png</image:loc>
			<image:caption><![CDATA[A timeline that starts with a mouse click and indicates navigation through a white paper, third-party report, video and blog post similar to the image above, but this shows 14 min spent with the white paper, 6 min spent with the third-party report, 21 min watching the video, 7 min reading the blog post for a total time of 48 min.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/July25_KillerBots-06.png</image:loc>
			<image:caption><![CDATA[Report card on different engagement types: Content engagement = A. Form fills = B+. Web page visits = B. Email clicks = D. Email opens = F.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/storytelling-marketing-owais-farooqui/</loc>
		<lastmod>2021-01-06T18:12:41+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/engagement-economy-marketo-report/</loc>
		<lastmod>2021-01-06T18:13:27+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/11/Blog_Master2_HERO-2000x800-copy-5.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 5]]></image:title>
			<image:caption><![CDATA[Decorative blocks on beige background. Image of an Apple laptop and notebook with pen. PathFactory logo on bottom left side]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/invoca-buyer-experience/</loc>
		<lastmod>2021-01-06T19:13:51+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan30_Invoca_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[buyer experience]]></image:title>
			<image:caption><![CDATA[buyer experience]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/01/Jan30_Invoca_HERO-2000x800-copy.png</image:loc>
			<image:caption><![CDATA[Screenshot of two comments from people stating their enthusiasm about receiving customized marketing materials ]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/series-b-funding/</loc>
		<lastmod>2021-01-06T19:14:26+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/09/Blog_Master2_HERO-2000x800-copy-8.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 8]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/the-attention-economy-how-traditional-marketing-is-failing-fast-moving-buyers/</loc>
		<lastmod>2021-01-06T19:15:12+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/Blog_Master2_HERO-2000x800-copy-4.png</image:loc>
			<image:title><![CDATA[on-demand marketing]]></image:title>
			<image:caption><![CDATA[Decorative blocks]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/an-exciting-milestone-series-a-funding-announcement/</loc>
		<lastmod>2021-01-06T19:17:02+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/08/Blog_Master2_HERO-2000x800-copy-9.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 9]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/pathfactory-deloitte-technology-fast-50/</loc>
		<lastmod>2021-01-06T19:18:47+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/11/Untitled-20_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[Untitled-20_HERO 2000x800]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/05/productpage_hero.png</image:loc>
			<image:caption><![CDATA[Decorative image showing the back end of the PathFactory platform]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/analyticstoday-nick-edouard-marketing-funnel/</loc>
		<lastmod>2021-01-06T19:22:03+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/the-one-major-thing-holding-b2b-marketers-back-from-harnessing-ai/</loc>
		<lastmod>2021-01-06T19:22:52+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/06/Jun21_AIeBook-04.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/why-ultimate-testing-champion/</loc>
		<lastmod>2021-01-06T19:26:37+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/05/PF_AvsB_Landingpage-02.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/questions-landing-pages/</loc>
		<lastmod>2021-01-06T22:22:10+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/marketing-leaders-respond-b2b-research/</loc>
		<lastmod>2021-01-06T22:28:48+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Carlos-Araujo-copy.png</image:loc>
			<image:caption><![CDATA[Photo: Elle Woulfe VP of Marketing, PathFactory]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Matt-Heinz-.png</image:loc>
			<image:caption><![CDATA[Photo: Matt Heinz President, Heinz Marketing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Mervyn-Alamgir-.png</image:loc>
			<image:caption><![CDATA[Mervyn Alamgir Senior Director, Demand Generation and Customer Marketing, TIBCO]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Jim-Williams-.png</image:loc>
			<image:caption><![CDATA[Jim Williams VP of Marketing, BlueCat]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Justin-Keller-.png</image:loc>
			<image:caption><![CDATA[Justin Keller VP of Marketing, Sigstr]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Tyler-Lessard-.png</image:loc>
			<image:caption><![CDATA[Tyler Lessard VP of Marketing, Vidyard]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/04/April3_CMORespond_Heinz_Carlos-Araujo.png</image:loc>
			<image:caption><![CDATA[Carlos Araujo Director, Demand Gen &amp; Revenue Ops, Enghouse Networks]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/02/HeinzReportCover.png</image:loc>
			<image:caption><![CDATA[Inside the Head of a Marketing Leader:  The Buyer's Journey, with geometric shapes on a grey background, with a PathFactory and Heinz Marketing logo on the bottom right]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/enabling-buyers-b2b-growth-podcast/</loc>
		<lastmod>2021-01-06T22:30:00+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/pathfactory-g2-user-generated-content/</loc>
		<lastmod>2021-01-06T22:34:29+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/03/G2_in_PathFactory_Content_Track.png</image:loc>
			<image:caption><![CDATA[Sample PathFactory Track with User Generated Content, showing user reviews and a 4.4 out of 5 rating]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/03/G2_PathAnalytics.png</image:loc>
			<image:caption><![CDATA[ScreenShot of the PathFactory Platform, Path Analytics.  This image shows a content performance overview of a G2 Ground Review Page, including Total Engagement Time, Cost Per Minute, Influenced Pipeline, Influenced Revenue, ROI and a graph showing content performance]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-data-enabling-buyers/</loc>
		<lastmod>2021-01-06T22:41:39+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/03/March20_ContentData_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[content data]]></image:title>
			<image:caption><![CDATA[content data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/03/Image-from-iOS-6.jpg</image:loc>
			<image:caption><![CDATA[Photograph of PathFactory Employees at an Event with a sign in the background that says:  The future of B2B marketing is on-demand, Enable your buyers.  Optimize your marketing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/03/Image-from-iOS-3.jpg</image:loc>
			<image:caption><![CDATA[Photo graph from presentation at an event.  The image shown on screen says: Lead Generation, keep visitors engaged once you have their attention.  Lead Nurturing, nurture prospects on their schedule, not yours.  Sales Enablement, package together the right content to support Sales teams.  Customer Retention, Cross/Upsell, Keep customers informed and coming back for more ]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/heinz-survey-cmo-buyers-journey/</loc>
		<lastmod>2021-01-07T13:13:17+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/02/HeinzReportCover.png</image:loc>
			<image:caption><![CDATA[Report &amp; Results: Inside the Head of a Marketing Leader: The Buyer's Journey, with a PathFactory and Heinz Marketing Logo on the bottom right]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/7-twitter-to-handles-to-follow-b2bmx/</loc>
		<lastmod>2021-01-07T13:15:58+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/a-b-testing-champion-recording-highlights/</loc>
		<lastmod>2021-01-07T13:17:49+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/sales-and-marketing-challenges/</loc>
		<lastmod>2021-01-07T13:18:50+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/July17_3challenges_THUMB-1380x730.png</image:loc>
			<image:title><![CDATA[sales and marketing challenges]]></image:title>
			<image:caption><![CDATA[Three Hands Holding Three Lemons on a light blue background]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/gdpr-email-finny-award/</loc>
		<lastmod>2021-01-07T13:44:08+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/05/GDPR-Wars.png</image:loc>
			<image:caption><![CDATA[PathFactory GDPR Wars: An opt-in long ago in an email far, far away. . .   It is a dark time for B2B.  Imperial marketing forces have wrestled control of every prospect’s data in the galaxy.  Armed with their feared Marketing Automation arsenal, they wield enough power to destroy entire inboxes.  Unknown to the dark side of B2B, rebellious forces have constructed a new hope.  A tool for audiences everywhere to take back control of their data and restore freedom to inboxes everywhere.  Its name is GDPR.Here at PathFactory, we are proud members of the GDPR rebellion and pledge allegiance to data transparency, security, and delivering only content that you’re interested in for as long as you want to receive it.  You can unsubscribe at any time and our Privacy Policy is always available for more details.  So, brave marketer, will you join us in the fight against imperial marketing villainy? 1. Yes! I want to receive all marketing emails from PathFactory 2. Yes, but I only want to receive certain marketing emails from PathFactory.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/bad-b2b-content-experiences/</loc>
		<lastmod>2021-01-07T14:01:24+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/biggest-marketing-challenges-up-at-night/</loc>
		<lastmod>2021-01-07T14:03:11+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/webinar-landing-pages-makeover/</loc>
		<lastmod>2021-01-07T14:24:50+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/Content4Demand_Webinar-QATailoringContentModelsForChannel_LandingPage.png</image:loc>
			<image:caption><![CDATA[Example Webinar Landing Page]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/Marketo_MarketingAsRevenueCenter_LandingPage.png</image:loc>
			<image:caption><![CDATA[Example webinar landing pages]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/Kapost-MeasuringMessage-LP_MadeBetter.png</image:loc>
			<image:caption><![CDATA[Example webinar landing pages]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/LP_Before_After.gif</image:loc>
			<image:caption><![CDATA[Example webinar landing pages]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/Vyond_Save-your-seatWebinar-HowToBrandYourVyondVideos_LandingPage.png</image:loc>
			<image:caption><![CDATA[Example webinar landing pages]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/PathFactory_WebinarDigitalMarketingsBigPersonalizationProblem_LandingPage.png</image:loc>
			<image:caption><![CDATA[Example PathFactory webinar landing pages]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/07/PathFactory_WebinarDigitalMarketingsBigPersonalizationProblem_ThankYou.png</image:loc>
			<image:caption><![CDATA[webinar landing pages]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/its-the-end-of-the-funnel-and-i-feel-fine/</loc>
		<lastmod>2021-01-07T14:54:54+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/06/Blog_Master2_HERO-2000x800-copy-2.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 2]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/3-elements-content-activation-strategy/</loc>
		<lastmod>2021-01-07T15:00:19+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/June13_eBook_HERO-2000x800-copy-2.png</image:loc>
			<image:title><![CDATA[content activation strategy]]></image:title>
			<image:caption><![CDATA[content activation strategy]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/June13_eBook-04.png</image:loc>
			<image:caption><![CDATA[content activation strategy a large circle filled with two smaller filled in circled with arrows connecting them that say Deeper Engagement and Richer Insights, with an empty circle between them]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_PassiveContent-07.png</image:loc>
			<image:caption><![CDATA[Content Activation, How to Transform your passive content delivery to accelerate revenue]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/channelpanel-paid-ads-social/</loc>
		<lastmod>2021-01-08T02:26:26+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/09/Sept5_PaidSocial_HERO-2000x800.png</image:loc>
			<image:title><![CDATA[paid ads]]></image:title>
			<image:caption><![CDATA[paid ads]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/b2bchannelpanel-email/</loc>
		<lastmod>2021-01-08T02:28:32+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/09/Sept19_Email_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[email marketing]]></image:title>
			<image:caption><![CDATA[email marketing]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/why-great-gate-debate/</loc>
		<lastmod>2021-01-08T03:15:53+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/channelpanel-marketing-measurement/</loc>
		<lastmod>2021-01-08T03:16:36+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/CrossChannel_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[marketing measurement]]></image:title>
			<image:caption><![CDATA[marketing measurement]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/CrossChannel-05-1.png</image:loc>
			<image:caption><![CDATA[Image with picture of Mark Bruno, VP Analytics at Building Solutions]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/CrossChannel-06.png</image:loc>
			<image:caption><![CDATA[Image of text with a picture of Amber Thomson, Senior Digital Market at Apptio, driving the point that each digital channel should be treated a bit differently]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/CrossChannel-07.png</image:loc>
			<image:caption><![CDATA[Text image with picture of Dave Rigotti, VP Marketing at Bizible, conveying how next generation of CMOs will leverage data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/CrossChannel-08.png</image:loc>
			<image:caption><![CDATA[Text image - With great measurement comes great repsonsibility - from Amber Thompson, Senior Digital Marketing leader at Apptio]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-activation-case-studies/</loc>
		<lastmod>2021-01-08T03:17:49+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/06/jun6_PassiveContent-07.png</image:loc>
			<image:caption><![CDATA[Content Activation.  How to transform your passive content delivery to accelerate revenue]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/channelpanel-content-syndication/</loc>
		<lastmod>2021-01-08T03:19:18+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2018/08/ContentSyndication_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[ContentSyndication_HERO 2000x800 copy]]></image:title>
			<image:caption><![CDATA[content syndication]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/future-of-b2b-marketing/</loc>
		<lastmod>2021-01-08T03:19:30+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-pathfactory-impacts-seo/</loc>
		<lastmod>2021-01-08T03:21:25+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/05/Blog_Master2_HERO-2000x800-copy.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/02/Content-Track-June-2019-.jpg</image:loc>
			<image:caption><![CDATA[Sample SmartDesk.ai PathFactory Track]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2016/02/Screen-Shot-2019-07-31-at-11.36.47-AM-1.png</image:loc>
			<image:caption><![CDATA[Sample Target PathFactory section of the platform, highlighting Meta tag]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-reducing-friction-for-b2b-buyers-can-boost-conversion-revenue-3-examples-from-star-marketers/</loc>
		<lastmod>2021-01-08T03:22:08+00:00</lastmod>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/software-should-be-bought-not-sold-and-more-from-inbound-2019/</loc>
		<lastmod>2021-01-08T03:26:39+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/Artboard-4.png</image:loc>
			<image:title><![CDATA[Artboard 4]]></image:title>
			<image:caption><![CDATA[Inbound: Incumbents Anonymous , Experience Disruptors Personalized, with decorative blocks and a PathFactory Logo]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/3-award-winning-marketers-reveal-the-strategies-that-won-them-b2b-innovator-awards/</loc>
		<lastmod>2021-01-08T03:29:20+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/anne-wang-fireeye.jpeg</image:loc>
			<image:caption><![CDATA[Headshot of Anne Wang he Senior Director of Global Marketing Operations at FireEye]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/kelsi-doran-cisco.jpeg</image:loc>
			<image:caption><![CDATA[Headshot of Kelsi Doran, Marketing Technology Manager at Cisco]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/download-2-e1569611509497.jpeg</image:loc>
			<image:caption><![CDATA[Photo of Kelsi at the Best in B2B event]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/kellie-vahlsing.jpeg</image:loc>
			<image:caption><![CDATA[Headshot of Kellie Vahlsing, Director, Global Digital Demand Generation at OSIsoft.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/5-new-things-you-can-learn-about-your-content-channel-performance-from-pathfactorys-new-reports/</loc>
		<lastmod>2021-01-08T03:33:47+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/PF_PA_Reports_PBL_Blog.png</image:loc>
			<image:title><![CDATA[PF_PA_Reports_PBL_Blog]]></image:title>
			<image:caption><![CDATA[Screen shots with Analytics from the PathFactory platform, on a blue background with decorative gold orange blocks]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/image5-e1569954551957.png</image:loc>
			<image:caption><![CDATA[Top 10 UTM Source by Unique visitor, with a break out of unique visitors and visitor binge rate.  Example from the PathFactory Platform]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/image4-e1569596853185.png</image:loc>
			<image:caption><![CDATA[Top 10 Content Types by Average View Time, with a break out of Average view time by minute, Assets with Traffic and number of views, sample analytics from the PathFactory Platform]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-01-at-2.35.24-PM-e1569954981651.png</image:loc>
			<image:caption><![CDATA[Form fill Rates, example analytics from the PathFactory Platform]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/image1-e1569596964977.png</image:loc>
			<image:caption><![CDATA[Top 10 Topics by Average View Time, with breakouts for Average View Time in Minutes, Assets with Traffic and Number of Views, Example Analytics from the PathFactory Platform]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/09/image6-e1569954787959.png</image:loc>
			<image:caption><![CDATA[Content Track Summary, Example Analytics from the PathFactory Platform]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/3-advanced-marketo-lead-nurture-tactics-for-revenue-focused-b2b-marketers/</loc>
		<lastmod>2021-01-08T03:47:53+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Aug27_NurtureBuild_Banner.jpg</image:loc>
			<image:title><![CDATA[Aug27_NurtureBuild_Banner]]></image:title>
			<image:caption><![CDATA[Decorative image with white, green, orange blocks on a dark blue, violet background]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Screen-Shot-2019-11-01-at-9.22.56-AM.png</image:loc>
			<image:caption><![CDATA[Image of a screenshot showing classification of content into slow, medium and fast lanes ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Screen-Shot-2019-11-01-at-9.32.20-AM.png</image:loc>
			<image:caption><![CDATA[Image screenshot on Change Engagement Program Stream]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/Screen-Shot-2019-11-01-at-9.34.48-AM.png</image:loc>
			<image:caption><![CDATA[Image screenshot Engagement program ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/RingLead_2019_Template_v070219-2-e1572458452993.jpg</image:loc>
			<image:caption><![CDATA[Image showing effect of personalisation leading to 2x lift in response rate]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/10/RingLead_2019_Template_v070219-3-e1572458565156.jpg</image:loc>
			<image:caption><![CDATA[Image explaining positive influence of PathFactory solutions using skip logic]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/everyday-marketing-hosting-a-successful-webinar/</loc>
		<lastmod>2021-01-08T03:48:59+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/01/Blog_Master2_HERO-2000x800-copy-6.png</image:loc>
			<image:title><![CDATA[Blog_Master2_HERO 2000x800 copy 6]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/5-ways-to-repurpose-your-virtual-event-to-increase-roi/</loc>
		<lastmod>2021-02-08T14:15:14+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/02/ReUsingVirtualEventContent_Feature.png</image:loc>
			<image:title><![CDATA[ReUsingVirtualEventContent_Feature]]></image:title>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/02/ReUsingVirtualEventContent_InfoGraphic-1.png</image:loc>
			<image:caption><![CDATA[Visual representation of stats mentioned in the article.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-to-get-more-out-of-your-b2b-webinar-programs/</loc>
		<lastmod>2021-02-05T19:53:48+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/GetTheMostOfWebinars_Post2.png</image:loc>
			<image:title><![CDATA[GetTheMostOfWebinars_Post2]]></image:title>
			<image:caption><![CDATA[Decorative image with green background and with numbers]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/Screen-Shot-2020-04-23-at-2.31.36-PM.png</image:loc>
			<image:caption><![CDATA[Let your visitors binge on your PathFactory Content track]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/Screen-Shot-2020-04-23-at-2.32.16-PM.png</image:loc>
			<image:caption><![CDATA[Supercharge your content investment with Content Track ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2020/06/Screen-Shot-2020-04-23-at-3.01.13-PM.png</image:loc>
			<image:caption><![CDATA[Drive demand generation using PathFactory Content Track ]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/new-buyer-enablement-capabilities/</loc>
		<lastmod>2021-02-12T21:10:55+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/05/Guide_2.gif</image:loc>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2019/05/Conceirge_1.gif</image:loc>
			<image:caption><![CDATA[Scrolling image of Concierge]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/b2b-content-for-abm-buyers-journeys/</loc>
		<lastmod>2021-03-04T19:46:24+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/HowB2BContentPrograms_Feature.png</image:loc>
			<image:title><![CDATA[HowB2BContentPrograms_Feature]]></image:title>
			<image:caption><![CDATA[Blocks sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking1.png</image:loc>
			<image:caption><![CDATA[Number 1 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/Icon_ShapeStrategy-1.png</image:loc>
			<image:caption><![CDATA[Checkmark Icon, representing shaping strategy around a solution]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/Icon_Differentation-1.png</image:loc>
			<image:caption><![CDATA[A grid of yellow squares with one blue hexagon, representing differentiation]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/Icon_Outsource-1.png</image:loc>
			<image:caption><![CDATA[Gear with lines connecting to multiple people, representing outsourcing]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/Icon_Conversation-1.png</image:loc>
			<image:caption><![CDATA[Multiple speech bubbles, representing internal conversations]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking2.png</image:loc>
			<image:caption><![CDATA[Number 2 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking3.png</image:loc>
			<image:caption><![CDATA[Number 3 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/HowB2BContentPrograms_PartyOf1.png</image:loc>
			<image:caption><![CDATA[Multiple speech bubbles overlapping alongside a single speech bubble]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/HowB2BContentPrograms_Sinking4.png</image:loc>
			<image:caption><![CDATA[Number 4 on a block sinking in lava]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/03/StoptheSalesDropVideo.png</image:loc>
			<image:caption><![CDATA[Screen of Reboot Content Panel]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/b2b-marketing-instagram/</loc>
		<lastmod>2021-05-05T18:01:47+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2017/10/image-6.png</image:loc>
			<image:title><![CDATA[To Instagram Or Not To Instagram? That Is The B2B Marketer’s Question]]></image:title>
			<image:caption><![CDATA[To Instagram Or Not To Instagram? That Is The B2B Marketer’s Question]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/b2b-lead-nurture-manual/</loc>
		<lastmod>2021-05-12T14:32:57+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/ManualforBuildingNurture_Banners_FeatureB.png</image:loc>
			<image:title><![CDATA[ManualforBuildingNurture_Banners_FeatureB]]></image:title>
			<image:caption><![CDATA[instruction manual with image of a funnel on the cover]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/Intro_WhatYouNeed_HR.svg</image:loc>
			<image:caption><![CDATA[Icons of tools needed for lead nurture program: computer, Internet router, pieces of content, PathFactory, Allen key. ]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/Segmentations_HR.svg</image:loc>
			<image:caption><![CDATA[icons of a light bulb, person, funnel, hashtag and briefcase to represent different types of segmentation: solution, persona, funnel stage, topic and industry.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/MatchProspects_HR.png</image:loc>
			<image:caption><![CDATA[Thought bubble pointing to an individual prospect to reflect their interests]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/NewOldFunells_HR.svg</image:loc>
			<image:caption><![CDATA[PathFactory's old segmentation based on a single funnel, compared to a new approach of applying funnel-based segmentation to 3 different products.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/Slow_Snail_HR.png</image:loc>
			<image:caption><![CDATA[snail representing the slow lane of email frequency]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/Normal_Bike_HR.png</image:loc>
			<image:caption><![CDATA[Bicycle representing medium lane of email frequency]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/Fast_Car_HR.png</image:loc>
			<image:caption><![CDATA[car representing the fast lane of email frequency]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/ChooseContent_HR.png</image:loc>
			<image:caption><![CDATA[a white paper, industry report and video created for different stages of the buyer's journey]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/pathfactory-view-times-content-type.png</image:loc>
			<image:caption><![CDATA[PathFactory data reveals view times by content type]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/CustomEmail_HR.png</image:loc>
			<image:caption><![CDATA[PathFactory repurposes email content by altering the wording for different segments.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/ConsiderRoadblocks_HR.png</image:loc>
			<image:caption><![CDATA[A construction barrier representing roadblocks in your nurture program]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/CustomerPath_Old_HR.svg</image:loc>
			<image:caption><![CDATA[the traditional B2B buyer's journey, where a prospect must click on a CTA button, fill out a form, receive a thank you message and open an email message before they can download relevant PDF.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/CustomerPath_New_TopPadded_HR.svg</image:loc>
			<image:caption><![CDATA[person clicking a CTA button in an email, then be led directly into a content track.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/SqueezeEngagement_HR.png</image:loc>
			<image:caption><![CDATA[A click Icon being squeezed]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/04/StayAgile_HR.png</image:loc>
			<image:caption><![CDATA[A person running forward keeping a agile forward momentum]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/state-of-b2b-buyer-enablement-report/</loc>
		<lastmod>2021-07-13T16:31:39+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/05/BuyerEnablementReportSummary_Feature-1.png</image:loc>
			<image:title><![CDATA[BuyerEnablementReportSummary_Feature (1)]]></image:title>
			<image:caption><![CDATA[Report with pie chart and bar graph on the front cover]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/driving-digital-transformation-content-intelligence/</loc>
		<lastmod>2021-08-11T21:30:30+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/08/MerklePF_CI_ReportBanners_Linkedin.png</image:loc>
			<image:title><![CDATA[MerklePF_CI_ReportBanners_Linkedin]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-intelligence-roi/</loc>
		<lastmod>2021-09-08T18:45:54+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/06/ContentIntelligenceIntro_Forrester_Summery_Feature.png</image:loc>
			<image:title><![CDATA[ContentIntelligenceIntro_Forrester_Summery_Feature]]></image:title>
			<image:caption><![CDATA[Arrow with paper, book, report, video play button, binary code and text Drive ROI]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/g2-awards-summer-2021/</loc>
		<lastmod>2021-09-13T15:10:38+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/07/G2_2021Fall_Recognition_Feature.png</image:loc>
			<image:title><![CDATA[G2_2021Fall_Recognition_Feature]]></image:title>
			<image:caption><![CDATA[6 new G2 badges awarded to PathFactory in Fall '21, beneath the text: "Our customers have spoken!"]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/07/G2BadgesCombinatons_HighPerformence_21Fall.png</image:loc>
			<image:caption><![CDATA[9 G2 badges for high performance, awarded to PathFactory in Fall &amp; Summer '21]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/07/G2BadgesCombinatons_BestSupport_21Fall.png</image:loc>
			<image:caption><![CDATA[3 G2 badges for best support, awarded to PathFactory in Fall &amp; Summer '21]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/07/G2_EasyBadges.png</image:loc>
			<image:caption><![CDATA[2 G2 badges for Easiest To Use: Mid-Market, and Easiest To Do Business With: Enterprise, awarded to PathFactory in summer '21]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/broken-process-b2b-content/</loc>
		<lastmod>2021-09-16T13:30:04+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/CIEbook_Part2_Banners_Feature-1.png</image:loc>
			<image:title><![CDATA[CIEbook_Part2_Banners_Feature]]></image:title>
			<image:caption><![CDATA[A cloud errupting between two broken wires, with an error sign in the background]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/CI_ebook_GraphicElements_ContentChaos.png</image:loc>
			<image:caption><![CDATA[Chart illustrating the outcome of broken process behind B2B content: Chaos and confusion for marketers, poor digital experiences for buyers.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/CI_ebook_GraphicElements_B2BOrganizationStats.png</image:loc>
			<image:caption><![CDATA[Small crowd of people vs content tag: 41% of B2B organizations can view content performance metrics by audience, but only 34% can view by theme/topic.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/MerklePF_CI-Ebook_13Pieces_Landscape.png</image:loc>
			<image:caption><![CDATA[Last-touch attribution model only shows final content asset consumed in the buyer's journey.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/CI_ebook_GraphicElements_ContentStacks_Inverse_StatRed.png</image:loc>
			<image:caption><![CDATA[Large stack of papers: 77% of B2B organizations struggle with content waste &amp; poor utilization.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/CI_OldStuff_Yellow_Landscape.png</image:loc>
			<image:caption><![CDATA[Obsolete technology: CD-rom, old phone, floppy disk, cassette tape, quill and abacus]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/what-is-content-intelligence/</loc>
		<lastmod>2021-09-24T17:23:39+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/05/ContentIntelligenceIntro_Forrester_Feature.png</image:loc>
			<image:title><![CDATA[ContentIntelligenceIntro_Forrester_Feature]]></image:title>
			<image:caption><![CDATA[Venn diagram with icons of computer monitor, brain with cogs, lightbulb and thumbs up sign]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/how-content-intelligence-works/</loc>
		<lastmod>2021-10-06T15:27:01+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/CIEbook_Part3_Banners_Feature-1.png</image:loc>
			<image:title><![CDATA[CIEbook_Part3_Banners_Feature]]></image:title>
			<image:caption><![CDATA[Open book with an arrow-shaped bookmark, gears and information sign]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/content-intelligence-journey.png</image:loc>
			<image:caption><![CDATA[Venn diagram showing visitor data overlapping with content data to reveal the complete content journey]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/content-intelligence-metadata.png</image:loc>
			<image:caption><![CDATA[A webpage put into multiple filing cabinets according to its meta data]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/content-intelligence-crm.png</image:loc>
			<image:caption><![CDATA[Reverse-engineered content journey showing different assets consumed by a customer on path to purchase]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/content-roi-calculator2.png</image:loc>
			<image:caption><![CDATA[Equal content ROI calculator]]></image:caption>
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			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/09/content-roi-calculator.png</image:loc>
			<image:caption><![CDATA[Relative content ROI calculator]]></image:caption>
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			<image:caption><![CDATA[An eye in the middle of 360 degrees, with a complete view of content across the buyer's journey]]></image:caption>
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		<lastmod>2021-10-13T19:45:29+00:00</lastmod>
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			<image:title><![CDATA[8WebsiteUpgrades_McMansion_Feature]]></image:title>
			<image:caption><![CDATA[Mansion with private jet, convertible, tiger and gold chain]]></image:caption>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/10/8WebsiteUpgrades_McMansion_MovingBoxes.png</image:loc>
			<image:caption><![CDATA[Stack of boxes representing items ordered by theme]]></image:caption>
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		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/10/8WebsiteUpgrades_McMansion_RecomendationProducts.png</image:loc>
			<image:caption><![CDATA[Related McMansion-themed items grouped together: gold chain, tiger and convertible]]></image:caption>
		</image:image>
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	<url>
		<loc>http://pathfactoryeu-tracking-test.com/blog/content-intelligence-use-cases/</loc>
		<lastmod>2021-10-20T21:58:10+00:00</lastmod>
		<image:image>
			<image:loc>http://pathfactoryeu-tracking-test.com/wp-content/uploads/2021/10/CIEbook_Part4_Banners_Feature.png</image:loc>
			<image:title><![CDATA[CIEbook_Part4_Banners_Feature]]></image:title>
			<image:caption><![CDATA[Opened packing box with eye, light bulb, book and arrows pointing outward]]></image:caption>
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